There is no recession for shock jocks!Well, wait a minute. The CFO of Sirius XM is saying that the recession absolutely hits shock jocks. Take Howard Stern, for example. It looks like the satellite radio company (the only one that I know of) is going to work hard to renew his contract. But, he will have to take a bit of a salary hair cut.
Stern, who has become the master of all radio by amplifying human flatulence and describing what it looks like to see two naked women kiss, is not amused. He was quoted saying, "I am not taking a f---ing pay cut". He also goes on to explain that 60% of the 20 million person XM subscriber base listens to the Howard Stern Show (The BlastCranium research and analytics team is going to want to see the official audit on this).
This seems like a matter that can be easily solved. Send out an email to 10,000 of your subscribers and ask them how many would leave if Howard leaves. Take the percentage and do the math and extrapolate to figure out how much revenue would go out the door. There is your negotiating leverage (one side or the other). Now this could backfire horribly for Sirius, but then you know you need to keep the shock jock.
Either way, you need to get your s--t together. Maybe you can take some of the money it costs to run Martha Stewart Living Radio and funnel it towards Howard. What is the world are people listening to Martha say all day
Good luck Howard. BlastCranium hopes you get a raise.
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