Just to make absolute certain that no one from Radio Shack will ever speak to me again, I decided to pile-on to their re-branding plan with another post.If you are a marketer, you obviously know it is critical to follow a major re-branding effort with a cool communication campaign.
Well, The Shack has decided to get us all on board quickly by encouraging us to change their store signs for them. Click Here to get a better look at this picture. Also, check out their Facebook page for some crafty teasers.
If this who strategy turns out to be a stroke of branding genius, I will be the first to kneel before the brass at "The Shack" and extol their brilliance. But for now, I will have to go on record with my official statement:
"What in the world is going on here?"
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