As a mildly insane critic of all ideas, I must examine the speculated new brand approach of the legendary electronics retailer Radio Shack. (Thus, guaranteeing I will never get a job there)
Word on the street is that they will be re-branding to the much more contemporary feel of "The Shack". (Disclaimer: If this information is incorrect, all opinions are null and void)
Clearly, there has been a mountain of research and testing done behind this re-branding. Therefore, it is way unfair for me to comment positively or negatively on this approach. But, i am going to do it anyway.
Dropping "Radio" is a brilliant move. If you are under the age of 30, you probably don't even know what the word radio means. That brings us to the back half of the equation, the word "Shack". I don't know what is the right move here. Me, personally, I would have gone way off the reservation and came up with a completely new brand. I went to Google Images and typed in "Shack" just for grins and this was our first result. Click here for SHACK on Google
Bottom line, I am a huge fan of the Fort Worth retailer. Let's all wish them success with the re-branding. "Go Shack Go"
Monday, August 3, 2009
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