Man's Best Friend?

A shout out to my colleague, Chris Lee, for this piece of Blast magic.

Dog owners have discovered a new way to exploit their beloved pet. This consists of grooming and costume techniques to make the dog appear as a different animal/creature.

Click here to see more

Notice the common denominator with all of these pictures; none of these dogs appear to be very happy with this look.

The Colonel Wants me Dead!

I am a sucker for the latest in food technology, especially the kind that reduces the number of years in my life.

Thanks to KFC, I will have another opportunity to push my stomach to its limit.

The KFC "Double Down" is being tested in a couple of markets where people have very strong colons.

This fantastic sandwich concept consists of two slices of bacon smothered with cheese and topped off with the "Colonel's Special Sauce". The real hook is that it is jammed between two pieces of fried chicken. This culinary masterpiece weighs in at a whopping 1,228 calories.

Click Here for the television commercial

KFC - I have only one request; never stop being the innovator in southern fried living.

Insane Idea Hall of Fame!

This one goes into the Blast "Hall of Records", for sure.

You should have seen the guys sitting around the conference room table going over the marketing strategy for product.

Pic of the Weekend

I am back from vacation and need to get the Blast back in action.

So, in the interest of time, I will take the easy road and post pictures that are worthy of this ludicrous blog.

I like this guy. Just knowing that he may have to fight his way out of this rally makes him a stand up guy to me.

His outfit is also genius.

Yes; I am Dog-Piling!

Just to make absolute certain that no one from Radio Shack will ever speak to me again, I decided to pile-on to their re-branding plan with another post.

If you are a marketer, you obviously know it is critical to follow a major re-branding effort with a cool communication campaign.


Well, The Shack has decided to get us all on board quickly by encouraging us to change their store signs for them. Click Here to get a better look at this picture. Also, check out their Facebook page for some crafty teasers.


If this who strategy turns out to be a stroke of branding genius, I will be the first to kneel before the brass at "The Shack" and extol their brilliance. But for now, I will have to go on record with my official statement:

"What in the world is going on here?"

Pic of the Week - It's Football Season!

A long time Packer tradition.

It's actually quite charming, don't you think?

Look, these kids live in Green Bay, WI. They need this.

Of course, being from Milwaukee, I have a free license to make fun of Wisconsin people.

The Shack Attack?!

As a mildly insane critic of all ideas, I must examine the speculated new brand approach of the legendary electronics retailer Radio Shack. (Thus, guaranteeing I will never get a job there)

Word on the street is that they will be re-branding to the much more contemporary feel of "The Shack". (Disclaimer: If this information is incorrect, all opinions are null and void)

Clearly, there has been a mountain of research and testing done behind this re-branding. Therefore, it is way unfair for me to comment positively or negatively on this approach. But, i am going to do it anyway.

Dropping "Radio" is a brilliant move. If you are under the age of 30, you probably don't even know what the word radio means. That brings us to the back half of the equation, the word "Shack". I don't know what is the right move here. Me, personally, I would have gone way off the reservation and came up with a completely new brand. I went to Google Images and typed in "Shack" just for grins and this was our first result. Click here for SHACK on Google

Bottom line, I am a huge fan of the Fort Worth retailer. Let's all wish them success with the re-branding. "Go Shack Go"