I have pulled this post from the work of a fellow blogger. Here is a great perspective on the chosen nickname of the new NBA franchise in Oklahoma City. Straight in from MillsportBlog - Enjoy.
Pulling a page from the USFL's (or CBA's or XFL's or Arena League's or WNBA's) playbook, the NBA's new franchise in Oklahoma City has selected "Thunder" as its nickname.
Xtreme, Rage, Blitz, Gold, Fire, Burn, Shock, Fever, Thunder -- they all have one thing in common: They're soulless.
The franchise's previous name -- the Seattle SuperSonics -- had personality, style, and a soul. It honored the city's roots as an aerospace hub just as the Packers, Vikings, Oilers, Dolphins, Rockets, Astros, Pistons, and so many other teams have paid tribute to the history and heritage of the cities and regions they call home. These names are distinct, unique, memorable. They're real.
"Thunder" is a generic moniker that's safe. It's also amorphous and generic. And a poor choice for a team trying to create a brand.
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