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Quilted Northern has just released a 3-ply version of their flagship bathroom tissue brand.
They've cleverly decided to use a SOFT SELL to market this product to the American public (I can't take credit for this strategy - took it right out of the article in Brandweek).
After months of extensive analysis, I am speculating that a group of talented scientists came to conclusion that we all want just one more level of cushion.
Continued advancements in bathroom technology is proof that we are truly a sophisticated society. Liquid Prell, Mach Turbo Blades, toothpaste that makes teeth whiter and freshens our breath, soap on a rope, and, finally, softer toilet paper.
We're inching ever closer to the perfect bathroom experience.
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