Dallas-based Stampede Brewing Company is hitching their covered wagon to Hollywood starlet Jessica Simpson. The blond actress/singer/publicity queen will be the face of their Stampede Light Plus brand. Not only will she appear in some store level ads, but she is taking a 15% stake in the company. Can you imagine her contributions at the quarterly board meetings? That quarterly meeting, by the way, will be held in my garage.
Who knows? Maybe this brand will really take off. After all, it has a neat position in the way-crowded beer category - "beer for active people"
Personally, I prefer my beer to be targeted towards "lazy, sports-watching, girl-chasing, obnoxious people".
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