Big Mac, What the?

No, I am not dead. It has been 4 months since my last confession (I mean posting).

Only the power of McDonald's can bring me out from hiding to make a Blast post.

The Big Mac Snack Wrap! Why in the name of all things holy would you alter the shape of the greatest fast food sandwich of all time? When they opened this thing up on the TV commercial, I fell off of my futon. It startled me to see "special sauce, lettuce, cheese" on a sesame seed...scratch that....a tortilla.

Don't trick up the classics. Please, protect the authenticity of the Big Mac.

By the way, do you really need to call Thousand Island Dressing "special sauce"?

Logo Genius

I survived the Wisconsin Triangle (Milwaukee to Madison to Green Bay).

I am now back on the worldwide web searching for Blast-worthy content.

So, I decided to keep rolling on things related to my home town in America's Dairyland.

We don't have an NHL team so we get the next best thing, an AHL team. The Milwaukee Admirals are a great value for family entertainment and have arguably the best logo in professional sports.

It says to me; "Victory is imminent"

Pic of the Day

At some point, this is going to go very badly for the pig.

Another Blast Hall of Famer

The head writer of BlastCranium is off to Wisconsin for the weekend.

With that, I felt compelled to share one of our Hall of Fame ideas - Cheese Curds (click for fantastic curd trivia and recipe)

These little snack wonders are like M&M's to a kid in Milwaukee.

There really is no bad idea associated with the miracle of cheese.

The Mount Everest of Gluttony

The Texas State Fair will never let me down.

The winner for the "Most Creative" fried food item for 2009 is;

Deep Fried Butter (bottom line - its a mound of dough injected with butter and then deep fried)

This is what we have become.

There might be a guy that will notarize your death certificate after you order this item.

Check out some of last year's deep fried winners.

I'm from Milwaukee and would not eat some of these things.

Yikes! No, Seriously That is What it is Called

The Blast loves to comment on the latest in commuter technology.

This, believe it or not, is a new type of portable bicycle for the environmentally conscious urban commuter.

Check out the video demo.

Sure, I like the innovation behind this transportation device. It's electric and it is very sleek. The ability to fold this thing up and cram it into a bag makes it even more attractive to me.

As I watch the video demo there is one thing clearly stuck in my head; How many city blocks will it take before I go flying off of this thing.

Man's Best Friend?

A shout out to my colleague, Chris Lee, for this piece of Blast magic.

Dog owners have discovered a new way to exploit their beloved pet. This consists of grooming and costume techniques to make the dog appear as a different animal/creature.

Click here to see more

Notice the common denominator with all of these pictures; none of these dogs appear to be very happy with this look.

The Colonel Wants me Dead!

I am a sucker for the latest in food technology, especially the kind that reduces the number of years in my life.

Thanks to KFC, I will have another opportunity to push my stomach to its limit.

The KFC "Double Down" is being tested in a couple of markets where people have very strong colons.

This fantastic sandwich concept consists of two slices of bacon smothered with cheese and topped off with the "Colonel's Special Sauce". The real hook is that it is jammed between two pieces of fried chicken. This culinary masterpiece weighs in at a whopping 1,228 calories.

Click Here for the television commercial

KFC - I have only one request; never stop being the innovator in southern fried living.

Insane Idea Hall of Fame!

This one goes into the Blast "Hall of Records", for sure.

You should have seen the guys sitting around the conference room table going over the marketing strategy for product.

Pic of the Weekend

I am back from vacation and need to get the Blast back in action.

So, in the interest of time, I will take the easy road and post pictures that are worthy of this ludicrous blog.

I like this guy. Just knowing that he may have to fight his way out of this rally makes him a stand up guy to me.

His outfit is also genius.

Yes; I am Dog-Piling!

Just to make absolute certain that no one from Radio Shack will ever speak to me again, I decided to pile-on to their re-branding plan with another post.

If you are a marketer, you obviously know it is critical to follow a major re-branding effort with a cool communication campaign.


Well, The Shack has decided to get us all on board quickly by encouraging us to change their store signs for them. Click Here to get a better look at this picture. Also, check out their Facebook page for some crafty teasers.


If this who strategy turns out to be a stroke of branding genius, I will be the first to kneel before the brass at "The Shack" and extol their brilliance. But for now, I will have to go on record with my official statement:

"What in the world is going on here?"

Pic of the Week - It's Football Season!

A long time Packer tradition.

It's actually quite charming, don't you think?

Look, these kids live in Green Bay, WI. They need this.

Of course, being from Milwaukee, I have a free license to make fun of Wisconsin people.